Five quick tips to get your advocacy press release noticed

Five quick tips to get your advocacy press release noticed

When looking for media coverage, sending out a press release can be one of the most effective tools in an advocacy group’s marketing kit. But with journalists receiving hundreds, if not thousands, every week, how can you make sure your release stands out in the crowded inbox? Here are five questions you should ask yourself … Continued

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How to make your patient case studies shine

Whether you are raising awareness or lobbying for a change in the law, one of the most important assets advocacy groups have is the stories of the patients they serve. People relate to people so sharing real-life experience can be powerful – one good case study can build more empathy and understanding than a whole … Continued

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How to make your patient case studies shine
How to improve your government relations – no matter the size of your patient advocacy group

How to improve your government relations – no matter the size of your patient advocacy group

Government Relations (GR) is one of the single most important responsibilities for patient advocacy groups. Having a proactive GR program gives groups a better chance of their voice being heard both locally and nationally while improving their chances of making the all-important changes that provide better care for the patients they represent. But can desired GR outcomes only … Continued

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