Colleen McKenna

Colleen McKenna is a strategic, innovative and highly-creative marketing professional with more than 20 years of diverse experience spanning the tech and non-profit sectors. She is a skilled leader with a proven track record of designing and implementing integrated marketing programs and global public relations strategies to engage consumers in meaningful and lasting way.

Colleen currently serves as Vice President of Marketing and Communications for the Prostate Cancer Foundation (PCF). She is responsible for the overall elevation of the PCF brand and its mission to defeat prostate cancer. Colleen leads the creation, management and execution of strategies for all marketing and communications efforts to advance the mission of PCF. She is also responsible for leading and overseeing management of media opportunities, coordinating all outreach to media on behalf of the President and CEO. Under her management, the organization has built a lean and effective marketing and communications team that works in support of all departments on behalf of the strategic initiatives of PCF. Additionally, Colleen serves as the global lead for creating and implementing the Prostate Cancer Foundation’s new peer to peer fundraising initiative, Many vs Cancer.

Spreading the word up to and beyond prostate cancer awareness month

Spreading the word up to and beyond prostate cancer awareness month

Prostate Cancer Awareness Month promised to shine a light on the issue – ...
‘We’re just $1bn away from defeating prostate cancer’

‘We’re just $1bn away from defeating prostate cancer’

“We believe we’re no more than $1billion away from defeating prostate c ...
Harness the power of celebrity to spread the patient advocacy message

Harness the power of celebrity to spread the patient advocacy message

When it comes to getting noticed in the 21st century, patient advocacy grou ...