C3 Prize is back to help change cancer care

May 28, 2019
C3 Prize is back to help change cancer care

Entries are now open for the 2019 Astellas Oncology Changing Cancer Care (C3) Prize, a challenge that funds the best non-treatment ideas to improve cancer care for patients, caregivers and their loved ones. This year’s challenge focuses on ideas in three categories: the cancer care journey, cancer health disparities and cancer survivorship. The challenge will award grants and resources totaling $200,000.

“We’re looking for innovative ideas from anyone who is passionate about impacting the lives of those touched by cancer,” says Mark Reisenauer, senior vice president, oncology business unit, Astellas. “I was a caregiver for my father, who had head and neck cancer, and what struck me through that process was the unmet need for holistic support in the patient journey.”

“We’re very excited to discover the next non-treatment solutions that can have a huge impact on our community.”

Nurturing grassroots ideas

Now in its fourth year, the C3 Prize is designed to nurture grassroots ideas that have the potential to make a difference.

“Our previous winners have been able to help those battling cancer in ways we never would’ve imagined on our own,” says Mark Reisenauer.

“The C3 Prize is not just for tech applicants or complex solutions. We’re open to any idea that can have impact, even, and especially, if it’s simple.”

This year’s categories are:

  • Cancer Care Journey: Ideas to help improve the patient experience, ease decision-making and navigate everyday care
  • Cancer Health Disparities: Ideas to reduce the unequal burden of cancer care, with a focus on tools and resources that reach underserved populations both in the US and abroad
  • Cancer Survivorship: Ideas to address survivorship challenges and concerns
High impact for patients and caregivers

All eligible applications, regardless of submission category, will be considered for all prizes. Judges will also consider ideas for the Emerging Ideas Prize if they have high potential impact for patients and caregivers but need additional work and cultivation before implementation.

Entries close on July 15 and the winners will be announced in October. For more information, to find out about past winners and to submit your entry, go to www.C3Prize.com.

C3 Prize is back to help change cancer care

Astellas Patient Advocacy is a function within Corporate Affairs at Astellas that focuses on creating, building and maintaining third-party relationships. We serve as a conduit between Astellas and external stakeholders to help improve patient outcomes, improve access issues and address patients’ unmet needs head on.

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