Hints and Tips

In this section you’ll find an array of resources to help with your day-to-day advocacy work. Whether you’re trying to get the most from the networking opportunities at an event or looking for tips to help you succeed at launching your next disease awareness campaign, you can find useful hints and tips here.

Hints and tips roundup: social media and the web

Hints and tips roundup: social media and the web

Social media and the web are two of the most powerful tools we have as advo ...
Hints and tips from Change Together and friends

Hints and tips from Change Together and friends

Whether you are preparing patient education materials or lobbying the top e ...
Five tips for ensuring your advocacy website is accessible

Five tips for ensuring your advocacy website is accessible

It doesn’t matter how stunning your website is – it’s useless if your ...
Ten tips to get your voice heard in a noisy world

Ten tips to get your voice heard in a noisy world

From social media to traditional communication methods, there’s a lot of ...
Overcoming patients’ language and cultural communication barriers

Overcoming patients’ language and cultural communication barriers

Advocacy groups work to make sure people have all the information they need ...
Using your website analytics to build better advocacy campaigns

Using your website analytics to build better advocacy campaigns

Advocacy groups can use website analytics to design better campaigns, provi ...
Five quick tips to get your advocacy press release noticed

Five quick tips to get your advocacy press release noticed

When looking for media coverage, sending out a press release can be one of ...
How to make your patient case studies shine

How to make your patient case studies shine

Whether you are raising awareness or lobbying for a change in the law, one ...
How to improve your government relations – no matter the size of your patient advocacy group

How to improve your government relations – no matter the size of your patient advocacy group

Government Relations (GR) is one of the single most important responsibil ...
Building a collaborative culture in your patient advocacy organization

Building a collaborative culture in your patient advocacy organization

Collaboration is the key to success for any organization. It helps avoid st ...
Five tips for using social media to better reach your patient community

Five tips for using social media to better reach your patient community

As patient advocates, one of our biggest responsibilities is providing stro ...
Getting the most out of your content development strategy

Getting the most out of your content development strategy

No matter what industry an organization is in, it needs a comprehensive con ...
Making the most of your email marketing

Making the most of your email marketing

Email is one of the most effective marketing channels for advocacy organiza ...
Tips for incorporating health literacy best practices into your patient materials

Tips for incorporating health literacy best practices into your patient materials

Health literacy is important for everyone. All people, at some point in the ...
How to make your website SEO-friendly

How to make your website SEO-friendly

One of the most important aspects of website management today is search eng ...
Five top tips to build your social media presence on a limited budget

Five top tips to build your social media presence on a limited budget

As a patient advocacy group, you are probably using social media channels f ...
Stakeholder Engagement at Astellas (downloadable brochure)

Stakeholder Engagement at Astellas (downloadable brochure)

Funding and support options available for patient advocacy organizations ...
How to be a successful patient advocate

How to be a successful patient advocate

Being a patient advocate is no simple task. On the one hand, you’re havin ...
Astellas support and funding for patient advocacy groups

Astellas support and funding for patient advocacy groups

Astellas is committed to engaging and working with patient advocacy groups. ...
Want to effectively communicate your research?

Want to effectively communicate your research?

Whether it’s the latest scientific breakthrough or results from a simple ...
Safeguarding your patient advocacy events

Safeguarding your patient advocacy events

On March 13, 2012, the SHAPE America National Convention and Exposition exp ...
Five top tips to optimize your marketing strategy

Five top tips to optimize your marketing strategy

With the turn of the century came the advent of a host of new platforms des ...
Social media focus: What can we learn from advocacy groups online?

Social media focus: What can we learn from advocacy groups online?

Social media is one of the most effective channels for advocacy groups to c ...
Preparing for the upcoming medical conference season

Preparing for the upcoming medical conference season

The months between September and December, and between May and June, signif ...
Getting the most out of social media at medical conferences

Getting the most out of social media at medical conferences

Using social media around conferences allows you to keep abreast of real-ti ...
Getting the most out of fundraising

Getting the most out of fundraising

Fundraising is an enormously competitive field. In the US there are roughly ...
Getting the most out of networking

Getting the most out of networking

Many who attended our patient advocacy summit last year reported that they ...