Hints and tips roundup: social media and the web

Oct 31, 2018
Hints and tips roundup: social media and the web

Social media and the web are two of the most powerful tools we have as advocates. They provide us with an opportunity to reach people on a scale that would have previously been unimaginable. But how can they best be utilized and what can we learn from each other?

Change Together has shared hints and tips on a variety of ways that advocacy groups can make best use of social media and optimize their web presence. Here we provide our roundup.

  1. Using your website analytics to build better advocacy campaigns

Advocacy groups can use website analytics to design better campaigns, provide much-needed information and ensure they stay relevant to the people they represent. This piece helps you get started and explains how to make the most of the data.

  1. Five tips for using social media to better reach your patient community

The National Association for Continence shares its top tips for using social media to reach your patient community during awareness campaigns.

  1. How to make your website SEO-friendly

One of the most important aspects of website management today is search engine optimization (SEO). But what is it and how do you do it? Here are our top tips.

  1. Five top tips to build your social media presence on a limited budget

Whatever your goal, paid social media promotion can make a big difference – and your budget doesn’t have to be huge to achieve success. So here are our five top tips for getting the most from social media promotion on a budget.

  1. Getting the most out of social media at medical conferences

Using social media around conferences allows you to keep abreast of real-time news and updates, engage with other interested parties and make sure your own voice gets heard. Here are our tips to help you get the most out of the often-daunting task.

  1. Social media focus: What can we learn from advocacy groups online?

Social media is one of the most effective channels for advocacy groups to connect with their stakeholders. We take a look at how the advocacy groups we work with used Twitter over the course of a month to see what we can learn.

Hints and tips roundup: social media and the web

Astellas Patient Advocacy is a function within Corporate Affairs at Astellas that focuses on creating, building and maintaining third-party relationships. We serve as a conduit between Astellas and external stakeholders to help improve patient outcomes, improve access issues and address patients’ unmet needs head on.

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