In patient advocacy, getting the right information to the right people at the right time is integral to our success, whether that’s supporting patients, engaging with the media, sharing our research or emailing potential donors.
In the past, we have shared hints and tips on a variety of ways that advocacy groups can optimize their communications and here we provide a roundup.
With journalists receiving hundreds of press releases every week, how can you make sure yours stands out in a crowded inbox? Here are five questions you should ask yourself when writing your press release if you want it to be noticed.
Whether you are raising awareness or lobbying for a change in the law, one of the most important assets advocacy groups have is the stories of the patients they serve. But are we making the best use of the stories we are entrusted with? Here are our three top tips for telling stories that resonate.
In patient advocacy, content is a powerful tool, not only to provide support to your community, but also to drive home the value of your organization to the various stakeholders you need to reach. Here are our top tips for creating effective content for your audience.
If done right, email is one of the cheapest, easiest and most effective marketing channels for advocacy organizations. Here we provide some top tips to help you make the most of your email marketing.
Ian Santo Domingo, Principal and Managing Director at Vault Consulting, L.L.C., presents his top tips on how to effectively communicate research, increasing its long-term effectiveness and longevity.
Patient advocacy groups can employ a host of platforms as part of a solid marketing plan – but which ones are the best for your audience and aims? Here are some key considerations for your organization when developing a marketing plan.