Hints and tips roundup: optimizing your advocacy communications

Jan 2, 2019
Hints and tips roundup: optimizing your advocacy communications

In patient advocacy, getting the right information to the right people at the right time is integral to our success, whether that’s supporting patients, engaging with the media, sharing our research or emailing potential donors.

In the past, we have shared hints and tips on a variety of ways that advocacy groups can optimize their communications and here we provide a roundup.

Five quick tips to get your advocacy press release noticed

With journalists receiving hundreds of press releases every week, how can you make sure yours stands out in a crowded inbox? Here are five questions you should ask yourself when writing your press release if you want it to be noticed.

How to make your patient case studies shine

Whether you are raising awareness or lobbying for a change in the law, one of the most important assets advocacy groups have is the stories of the patients they serve. But are we making the best use of the stories we are entrusted with? Here are our three top tips for telling stories that resonate.

Getting the most out of your content development strategy

In patient advocacy, content is a powerful tool, not only to provide support to your community, but also to drive home the value of your organization to the various stakeholders you need to reach. Here are our top tips for creating effective content for your audience.

Making the most of your email marketing

If done right, email is one of the cheapest, easiest and most effective marketing channels for advocacy organizations. Here we provide some top tips to help you make the most of your email marketing.

Want to effectively communicate your research?

Ian Santo Domingo, Principal and Managing Director at Vault Consulting, L.L.C., presents his top tips on how to effectively communicate research, increasing its long-term effectiveness and longevity.

Five top tips to optimize your marketing strategy

Patient advocacy groups can employ a host of platforms as part of a solid marketing plan – but which ones are the best for your audience and aims? Here are some key considerations for your organization when developing a marketing plan.

Hints and tips roundup: optimizing your advocacy communications

Astellas Patient Advocacy is a function within Corporate Affairs at Astellas that focuses on creating, building and maintaining third-party relationships. We serve as a conduit between Astellas and external stakeholders to help improve patient outcomes, improve access issues and address patients’ unmet needs head on.

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