LIVE WEBINAR: Driving positive change for patients through collaboration and education

Nov 14, 2017
LIVE WEBINAR: Driving positive change for patients through collaboration and education

Throughout November, Change Together is sharing stories from advocacy groups to raise awareness of Bladder Health Month and the great work being done by the advocacy community in this area.

This includes:

  • An interview with Jessica Bateman of the Urology Care Foundation on the group’s work leading the Bladder Health Alliance and how they are educating physicians to engage better with patients
  • Tips on using social media and paid search to increase online engagement and reach with patient communities from Steven Gregg at the National Association for Continence
  • Phyllis Greenberger from HealthyWomen explaining why her organization has embraced health policy as part of its mission

To conclude the month, we will be presenting a live webinar with the above-mentioned advocates who will debate how we can drive positive change for patients through collaboration and education. This will be helpful for all advocates, not just those working in bladder health, as we hear and learn from our expert panel how their organizations are bringing about change.

The key topics our expert panel will be covering are:

  • The power of collaboration
  • Educating and communicating with physicians for better patient care
  • Using social media and paid search to extend online engagement and reach
  • Effecting health policy change at a federal and state level

The live webinar takes place on Monday, December 4 at 12.30 pm ET / 11.30 am CT / 9.30 am PT. To register for the webinar, please click on the button below. If you’re not able to make the live event, register and you can watch the recorded version at a time and place that suits you.  

(To listen to the replay of the live webinar)

Panelists

  • Jessica Bateman, Patient and Research Advocacy Manager, Urology Care Foundation – The Official Foundation of the American Urological Association

Jessica Bateman is the patient and research advocacy manager for the American Urological Association (AUA). In this role, she has responsibility for ensuring the patient voice is incorporated into legislative initiatives and policy agenda.  Jessica provides outreach and resources to patient, physician, and veteran organizations that complement the AUA’s advocacy efforts. Additionally, she leads and participates in patient-focused coalitions that increase awareness about health disparities and enhance patient access to care. She joined the AUA after more than 10 years serving in the non-profit sector as President and CEO of the Lupus Foundation of America –DC/MD/VA Chapter and directing the public policy team at the Immune Deficiency Foundation.  She was appointed by the Governor to serve on the Maryland Arthritis Council from 2011-2015 and has authored several print publications. Jessica has a Master’s degree in Community Health education from Towson University and is a certified patient navigator.

  • Phyllis Greenberger, Senior Vice President for Science and Health Policy, Healthy Women 

Phyllis E. Greenberger, MSW, is HealthyWomen’s Senior Vice President for Science & Health Policy. She directs HealthyWomen’s effort to publicize and support health policy that improves women’s lives and raise awareness among women about how policy affects their health. Phyllis leads HealthyWomen’s focus on raising awareness for inclusion of women and minorities in clinical trials and support for considering sex as a biological variable in research studies. As a well-respected women’s health advocate, Phyllis has earned widespread recognition for her contributions to advancing women’s health. She is the recipient of numerous awards throughout her career including the 2013 “Woman of the Year” award from the National Association of Professional Women. In 2016, Phyllis was awarded the Trailblazer award by the U.S. Department of Health and Human Services Office of Women’s Health in recognition of her work. From 1990 through 2016, Phyllis was the president and CEO of the Society for Women’s Health Research.

  • Steven Gregg, Executive Director, National Association for Continence 

Steven G. Gregg, PhD is the Executive Director at NAFC  Dr. Gregg lead the organization in its efforts to educate patients on the causes, prevention, diagnosis, treatments, and management alternatives for incontinence. Gregg is a seasoned executive who has proven experience in helping organizations achieve their missions and thrive in challenging environments.  Prior to joining NAFC, Dr. Gregg led marketing and communication initiatives within the pharmaceutical, healthcare, consumer packaged goods and technology industries. His career has ranged from scientific investigation for a global sports beverage to global brand management for Fortune 100 companies. Dr. Gregg has served on the board of directors of the International Swimming Hall of Fame as well as provided strategic guidance to Swim Across America, an organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events.  Dr. Gregg is a graduate of North Carolina State University (BA), University of Arizona (Master’s), and University of California at Berkeley (Ph.D., Exercise Biochemistry-Physiology). Beyond academic and professional sphere, he is an accomplished swimmer. During his swimming career, he has medaled in nearly every major world event, including two World Aquatic Championships, the Pan-American Games, the FINA Cup (now known as the Pan-Pacific Championship), and the Olympic Games.

  • Jenny Kite, Senior Stakeholder Engagement Manager, Astellas (moderator) 

Jenny Kite is Senior Stakeholder Engagement Manager at Astellas, leading engagement with advocacy partners to develop long-term mutually beneficial relationships, as well as overseeing internal and external advocacy communications. As part of this role, she manages Change Together, guiding content strategy and working with advocacy groups to share their stories through the website. Jenny joined Astellas in 2008 as a member of the Corporate Communications team. Prior to this, she held various communications and public relations positions. Jenny has a Bachelors in Journalism from Iowa State University and an MBA from Westminster College.

LIVE WEBINAR: Driving positive change for patients through collaboration and education

Stakeholder Engagement is a function within Corporate Affairs at Astellas that focuses on creating, building and maintaining third-party relationships. We serve as a conduit between Astellas and external stakeholders to help improve patient outcomes, improve access issues and address patients’ unmet needs head on.

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