November is Bladder Health Awareness Month and Astellas is taking part by introducing Stop Stalling
In the U.S., a staggering 46 million people over the age of 40 suffer from overactive bladder (OAB)1, a distressing condition typified by the frequent and urgent need to urinate.
Yet, despite the high frequency of conditions such as these, the sense of social stigma can prevent people from talking to their healthcare professional or discussing treatment options.2 In fact, as few as 1 in 8 women with symptoms of OAB seek treatment.3
In a bid to enable people to better understand the symptoms of OAB and seek the advice of their healthcare professional, Astellas has unveiled a new initiative called Stop Stalling to generate awareness about the condition and provide resources to those who may not recognize their symptoms or the potential for treatment.
At the heart of the campaign is a new online resource, StopStalling.com, which features:
- A quick quiz to help people recognize symptoms of OAB
- A short video of actors sharing common experiences with OAB symptoms
- Information about the symptoms of OAB
- Shareable Someecards featuring experiences those with (and without) OAB may find relevant
- A doctor discussion guide and starter questions for people to ask during visits with their healthcare providers
Stop Stalling is part of a larger program that has included outreach and activity from many organizations, nonprofits and Astellas to recognize the importance of raising awareness of bladder health problems, which impact tens of millions of Americans and cost the U.S. healthcare system in the region of $70 billion every year.4
To tackle the situation, Astellas linked forces with leading patient advocacy organizations, including the American Urological Association and Urology Care Foundation, to educate legislators about the need for greater information surrounding bladder health and to secure formal designation of November as Bladder Health Month.
To date, some 30 U.S. states have – for the first time ever this year – revealed they would adopt November as Bladder Health Month to help ensure their constituents get the facts about bladder conditions and take an active role in managing their bladder health.
To learn more about the campaign, visit StopStalling.com.
- Coyne KS, Sexton CC, Vats V, Thompson C, Kopp ZS, Milsom I. National community prevalence of overactive bladder in the United States stratified by sex and age. Urology 2011;77(5):1081-7.
- Filipetto FA., Fulda KG, Holthusen AE, McKeithen TM, McFadden P. The patient perspective on overactive bladder: a mixed-methods needs assessment. BMC Family Practice. 2014;15-96.
- Milsom I, Kaplan SA, Coyne KS, Sexton CC, Kopp ZS. Effect of bothersome overactive bladder symptoms on health-related quality of life, anxiety, depression, and treatment seeking in the United States: results from EpiLUTS. Urology 2012;80(1):90-6.
- American Urological Association (November 1, 2016) November is Bladder Health Awareness Month http://www.prnewswire.com/news-releases/november-is-bladder-health-awareness-month-300354472.html. Last accessed November 2016